The referral model: introduce the opportunity, keep your role.

A referral is one sentence that arrives with context: who the customer is, what hurts, and why they would listen to you. Everything after that — the qualification, the design, the quote, the delivery — runs through us. You stay in the role you already have.

01 / LA FORMA

Óptimo cuando
encaja así.

Óptimo cuando you know the customer and the problem, and you do not want to deliver hardware.

This model exists for consultants, adjacent suppliers, facility and systems people, and anyone whose relationship with a customer is trusted but is not a hardware business. If the customer would be surprised to receive a quote from you for readers and tags, the referral model is the right shape: the commercial relationship runs to the party that can actually carry it, and your part — getting the right conversation started — is treated as the contribution it is.

Comparar los tres en la página del programa

You introduce the opportunity and stay in your own role.
We run the technical and commercial process with the customer.
Your introduction is acknowledged, and the terms of that acknowledgement are stated in the agreement.
The customer relationship stays with whoever owns it — we do not use an introduction as a route to go around you.

02 / QUIÉN DETENTA QUÉ

La línea entre
tu lado y el nuestro.

USTED DETENTA

La presentación y su contexto

The introduction, and the context that makes it useful: who decides, what the operation is trying to see, what has already been tried or rejected.
An honest read of the customer’s appetite. A warm introduction to a cold buyer wastes everyone’s time; tell us what you actually know.
Being reachable if the pursuit needs something only you can supply — a second introduction, a correction to the context.

NOSOTROS DETENTAMOS

De qué respondemos en este modelo

Qualification: whether the problem is RFID-shaped at all, and what the honest alternative is if it is not.
The technical and commercial process end to end — item review, testing, configuration, quote, delivery and support.
Status on the opportunity you introduced, for as long as the pursuit is live.

Nada aquí es una oferta aceptable. Los márgenes, el territorio, el registro de operaciones y las obligaciones de soporte solo existen en un acuerdo de socio por escrito, negociado por socio y por mercado.

03 / FRENTE A LOS OTROS MODELOS

La misma decisión,
de tres maneras.

Cada página de modelo lleva esta tabla, porque elegir un modelo significa compararlo. La columna que estás leyendo está marcada.

	Referral (esta página)	Reseller	Solution partner
Cliente y factura	We hold the customer for this scope; your introduction sits beside that relationship.	Yours, entirely — the quotation and the invoice are your documents, not ours.	Yours, including the design and the delivery decision.
Titularidad técnica	All of it — qualification, testing, configuration, delivery and documentation.	Yours, with our pre-sales support before the close and escalation behind it.	You design and integrate; we validate the read, confirm the variant and supply the equipment.
Vía de soporte	The customer is supported by us directly; you stay out of the escalation path.	You at first line, us on the technical escalation path you define in your agreement.	You on site; escalation reaches a named engineer rather than a queue.

04 / LAS OBLIGACIONES

Lo que este modelo
pide a cada lado.

Estos se suman a lo que todo socio hace: un contacto técnico nombrado, reportes honestos, respeto por el límite de certificación. Son las partes específicas de referral.

DE SU PARTE

Do not quote or commit on our behalf. The moment an introduction turns into a promise, it has stopped being a referral.
Tell us if the customer already has another vendor working the same scope. We would rather know before the first meeting than discover it in the room.

DE NUESTRA PARTE

The acknowledgement is agreed before the first introduction is made, and it is written into the agreement — not left to goodwill.
An introduction is never used as a route to go around you at that account.
You hear how the pursuit ended. A no is still an answer, and you are owed one.

05 / EMPEZAR BIEN

Cómo es una buena
primera solicitud.

The kinds of accounts you reach and the sectors you are actually trusted in.
Whether a live opportunity is already in front of you, or whether you are deciding how you would want to work with us in general.
How you would like the acknowledgement handled — many partners want it discussed in writing before the first name changes hands, and that is a fair starting position.

Solicitar no crea una relación de socio, y no hay ningún umbral de calificación detrás del formulario. La señal útil es una situación real descrita con honestidad.

Solicitar como socio referral

06 / PREGUNTAS

Preguntas que vale la pena
hacer pronto.

Do I need to be an RFID company to refer?

No. Most useful introductions come from people who know the customer’s operation and none of the technology. We qualify the opportunity; your job is the context, not the configuration.

What does an introduction have to include to be protected?

The customer name, the scope you heard about, and enough context that we can tell whether the pursuit is live. Vague leads are not registrations. The mechanics of how an introduction is logged and acknowledged are agreed and written down before the first one happens.

What if the opportunity does not go anywhere?

Nothing is owed either way, and there is no minimum. A referral relationship that only counts wins is not a relationship — we would rather you kept sending the honest ones.

ANTES DE SOLICITAR

Lee el modelo
junto a sus vecinos.

RFIDBRIDGE / SOCIOS

Trae una oportunidad
real.

Una primera conversación es más útil con una situación real de cliente que con un perfil de empresa. Ambos son bienvenidos; uno avanza más rápido.

Solicitar ahora

The referral model: introduce the opportunity, keep your role.

Óptimo cuandoencaja así.

La línea entretu lado y el nuestro.

La misma decisión,de tres maneras.

Lo que este modelopide a cada lado.

Cómo es una buenaprimera solicitud.

Preguntas que vale la penahacer pronto.

Lee el modelojunto a sus vecinos.

Trae una oportunidadreal.